The New Face of Real Estate Success
In the real estate industry, success is usually measured in square feet sold, projects delivered, and revenues achieved. But what if success was measured by how much a company invests in its people?
That’s the story of Realty Assistant Pvt. Ltd.—a Great Place to Work (GPTW) certified consultancy that has not only changed how real estate is done but also how professionals in the industry dream, grow, and celebrate.
At its Annual Rewards & Recognition 2024, Realty Assistant went above and beyond, gifting its top performers luxury wheels like Audi, BMW, and Yamaha. The event was less about material rewards and more about sending a message: “We value you, and we’re willing to prove it.”
This was not just an awards night—it was a statement of intent, showcasing a culture that is breaking records, inspiring employees, and shaking up the industry.
Shattering Industry Benchmarks
Most real estate consultancies reward with commissions, bonuses, or maybe an international trip. Realty Assistant decided that wasn’t enough.
By introducing rewards like premium cars and cutting-edge gadgets, the company showed the industry what true employee-first thinking looks like.
But beyond the grandeur lies a philosophy. As CEO Ankit Aditya Pradhan puts it:
“We don’t run the rabbit-turtle race. We run our own race—and we run it together. Growth here isn’t individualistic; it’s collective. And when our team achieves the inevitable, they deserve the best of the world.”
That is why Realty Assistant has emerged not just as a company, but as a movement in Indian real estate—a movement where inclusivity and recognition are as important as profits and sales.
Stories That Speak Louder Than Awards
Awards make headlines. But stories make legacies. The most powerful proof of Realty Assistant’s success lies in the words of its employees—ordinary professionals achieving extraordinary milestones.
- Piyush Kumar, AVP (Accounts & Finance), couldn’t hold back his emotions after driving home in an Audi Q3:
“Coming from a non-sales background, I never thought I’d see something like this. Realty Assistant is the last company I will ever work for.” - Rakesh Petwal, VP (Commercial & Post Sales), who won an Audi A4, shared how personal the recognition felt:
“It wasn’t just me who celebrated—it was my entire family. This will always remain one of the best surprises of my life.” - Alok Gautam, VP (Sales), summed up the company culture perfectly:
“I’ve worked in real estate for over a decade. If Realty Assistant isn’t a Great Place to Work, then I don’t know who is.” - Parivartan Kumar, VP (Admin, Noida), reflected on the pace of growth:
“It usually takes years to achieve what I’ve achieved here in just four. My Audi Q3 is proof of that journey.”
These aren’t just testimonials. They’re proof points that Realty Assistant has turned work into something bigger: a life-changing journey.
Recognition That Never Stops
It’s easy to think of the Audi and BMW giveaways as the highlight of the company’s recognition culture. But that’s just the tip of the iceberg.
Throughout the year, Realty Assistant organizes monthly and quarterly celebrations to keep the momentum alive. Top performers often walk away with iPhones, iPads, MacBooks, or even all-expenses-paid trips.
This rhythm of recognition ensures that motivation isn’t seasonal—it’s continuous. Employees know that effort is never ignored, and excellence is always rewarded.
More Than Rewards: Transforming Cities
Realty Assistant’s story isn’t just about individuals—it’s about the impact it’s making across India.
In cities like Lucknow and Pune, where real estate often struggles with lack of organization, Realty Assistant has emerged as a beacon of structure and professionalism.
Manoj Singh, Deputy GM (Sales – Lucknow), who drove home a Hyundai, summed it up:
“Joining Realty Assistant was one of the best decisions of my life. It’s not just a company—it’s a boon to Lucknow’s unorganized real estate market.”
By expanding into new office spaces and building strong teams, Realty Assistant isn’t just growing—it’s reshaping local real estate ecosystems.
Powered by a Larger Vision
Realty Assistant is part of the Viraaj Ventures Group, a diverse conglomerate with interests in real estate, wealth management, IT & digital marketing, legal advisory, civil works, and infrastructure development.
This backing gives Realty Assistant both strength and stability, but the real power comes from its leadership mindset.
CEO Ankit Aditya Pradhan highlights it beautifully:
“In every success story, there are heroes. At Realty Assistant, it’s our employees. They are the ones who make us what we are.”
And it is this philosophy that ensures Realty Assistant continues to scale without ever losing sight of its people.
Why Realty Assistant Truly Deserves the GPTW Badge
Many companies aspire to be listed as a Great Place to Work (GPTW). Few actually live up to it. Realty Assistant not only achieved this certification but continues to set fresh benchmarks in the process.
Here’s why it stands out:
- Luxury Rewards on an Unprecedented Scale: From Audis to BMWs, recognition is on par with global corporates.
- Not Just Sales, But Everyone: Recognition isn’t limited to sales staff—finance, admin, and support teams are equally celebrated.
- PAN-India Growth: From Noida to Pune to Lucknow, its expansion reflects ambition and resilience.
- Year-Round Motivation: With regular rewards beyond the annual gala, morale never dips.
- A Human-First Culture: Employees are not “resources”—they’re heroes of the story.
This is why many employees describe Realty Assistant not as a stepping stone, but as a final destination.
Just the Beginning of Bigger Dreams
For all the milestones already achieved, the company’s leaders and employees believe the best is yet to come.
Himanshu Srivastava, AVP (Sales, Noida), who bagged an Audi A4, echoed the collective sentiment:
“This is just the beginning. Bigger and better surprises are ahead.”
Realty Assistant has already proven it can disrupt the real estate consulting industry. Now, with its expanding reach and employee-first ethos, it is poised to shape the future of real estate culture in India.
Conclusion: Beyond Business, Into Legacy
In a sector often defined by high-pressure targets and short-lived careers, Realty Assistant has shown that there’s another way to succeed: by building people as passionately as building projects.
Its recognition culture isn’t about extravagance—it’s about trust, belonging, and belief. Employees aren’t just workers; they’re dreamers whose dreams are taken seriously.
As Realty Assistant marches forward, it is leaving behind not just an industry benchmark but a legacy—one where success is measured in lives transformed.
And that’s why it isn’t just a Great Place to Work. It’s a place where people dare to dream—and achieve far beyond what they imagined.
